Invest in Family Nation - Open Now!

We are very excited that our equity crowdfunding is open now - for investors big and small! 

We are proud that Family Nation has grown to be one of Italy's leading business in the baby and kids sector - with a much-loved prize-winning B2C ecommerce (www.family-nation.com) and a cutting edge B2B distribution (www.buzzitalia.com). The business has grown every year, and we have a strong investment plan to grow the business very significantly in the next 5 years. Below we share info on how to become an investor in Family Nation, and below that information on our results and our invesment plan.

A step-by-step guide on how to Invest in Family Nation via the Mamacrowd platform - Italy's biggest

From 24th May 2023 our campaign is active on Mamacrowd. Search for Family Nation and fill in the required fields to invest.

• The minimum investment is €250;

• Investors investing between €250 and €10.000 have standard shareholders rights (to share in the proceeds when the business is sold and in the distribution of dividends)

• Those investing more than €10.000 also have the right to vote in shareholder meetings

Why invest in the Family Nation's equity crowdfunding?

By investing in Family Nation you are investing in a fast growing digital business, with a minimum investment of only €250! 

 

 

 

 

 

How to Invest in Family Nation's Equity Crowdfunding Campaign

1. Register and sign in on Mamacrowd (Italy's leading equity crowdfunding portal)

Click on the "Sign Up/Registrati" button on the top right corner and fill in the required fields:

Fill in the fields: Name (First name) and Surname, Email, and choose a Password), accept Mamacrowd's Terms and Conditions and click on "Sign Up".
You will receive an email from Mamacrowd with a link so you can Activate your account and to log in.

2. Select the project Family Nation 2

In the menu click on "Invest" and in the search bar you can search for "Family Nation 2" and click on it (or click here to go straight to it).

3. Click on the "Invest" button

Scrolling down the Family Nation 2 page click on the "Invest" button.

 

4. Insert how much you'd like to invest

Insert how much you'd like to invest in Family Nation and click on the cyan button  "Calculate amount". This tell you whether you will have shares of type A or type B and the percentage of Equity that you will purchase investing the amount that you chose.

Go ahead You can change the amount and click on "Calculate again", or go ahead and confirm click on the cyan button "Invest" e procedere nella pratica.

5. Insert your information

You can choose to invest as an individual or as a business.

Then complete the info. Note: your first name and surname need to be the same as the account from which you are making the bank transfer.

Then click on "Proceed".

 

6. Complete the questionaire to verify that it is a suitable investment for you

Complete the questionaire (an Italian requirement) to see if your knowledge and investment experience is in line with the investment risk of investments on the Mamacrowd platform.

The result will be "Appropriate" or "Not appropriate". If the result is "Not appropriate" you can proceed nonetheless with the investment. It simply means that you have not yet had experience of similar kinds of investment or of the sector, and it in no way limits your ability to proceed with the investment.

Equity crowdfunding investments of this type are considered "high risk" because it involves investing in an innovative SME (a young and growing business), in which you need to be able to accept the risk of potentially losing the entire amount that you have invested. The success rate of innovative SMEs increases with the financial resources available to them, which is why it is very important for us to reach the investment goal that we have set!

 

7. Review the summary and invest

Review the summary and if everything is correct click the cyan button "Invest"!

What you need to finalise your investment

1. Confirm your investment in our campaign from Wednesday 24 May - and the earlier the better to build momentum

We would very much appreciate it if you can invest as close to the 24 May as possible! Crowdfunding campaigns are a competive sport! Our last campaign in 2017 hit its goals in only 52 hours!

2. Please make the bank transfer as early as possible to ensure that it arrives within 14 days of registering that you wish to invest 

If the investment amount doesn't reach Mamacrowd within 14 days of signing up to invest then the investment is cancelled and you need to restart the process of registering your desire to invest.

If you have any questions don't hesitate to contact us - Emilia and Aidan - at crowdfunding@family-nation.com, and we will respond and help as quickly as possible. 

 

FAQs

>> Click here to see a complete list of FAQs <<

 

1. What is equity crowdfunding

The term crowdfunding refers to the process by which several people ("crowd") contribute sums of money (funding), even modest amounts, to finance a business project or other initiatives directly online, receiving a reward in return. Equity crowdfunding is when, through online investment, a share or quota of a company is purchased and the investor becomes a shareholder of the company.

 

2. What am I buying when I invest?

When you invest you are buying a stake in a company. Investors who participate in the equity crowdfunding campaign of a company become to all intents and purposes shareholders of the company itself. As a shareholder you will be able to receive dividends from the future revenues generated and a return on your investment if you sell your shares. 

 

3. How much can I invest?

You can invest as much as you want: from a minimum of €250 to an unlimited amount (we set our campaign goal to €600k). With an investment of €10.000, you will have ‘Type A’ Shares which entitle you to financial rights (the right to participate in dividends or a sale of the business should these occur) as well as the right participate in the management of the business by attending board meetings (if you want) with voting rights as well as a 10% Early Bird discount if you sign up by 23/5 and invest by 31/5. Investments from €250 to €10.000 will have ‘B’ shares with financial rights (the right to participate in dividends or a sale of the business should these occur) All investors will have Liquidation Preference x1 (for more informations you can read on point 6).

 

4. When does the crowdfunding campaign start and end?

The official launch date of Family Nation's equity crowdfunding is May 24th, until July 17th.

 

5. How do I benefit and how can I sell my shares?

When you buy shares in Family Nation, you are investing in a growing business and your shares are likely to grow up in value. Depending on how quickly we can grow, we also plan on distributing dividends from 2025. All Investors in this round have Liquidation Preference x1. However, please note that you are buying shares in a non listed company. This means that there isn't a ready marketplace (such as the Stock Exchange) that allows you to quickly sell your shares when you want to. The most likely return for your investment is a successful "exit" in case our company is acquired: you will be able to sell your shares at the new market value. If you want to sell your shares at any other time, we can help you by contacting other investors that might be willing to buy them off you (but we cannot guarantee a specific market value).

 

6. Liquidation Preference

All Investors in this crowdfunding round will have Liquidation Preference x1. This means that if you invest in this round, you have the right to be liquidated before other investors that do not have Liquidation Preference. In practice if we sell the business or distribute dividends, you have the right to receive up to the amount you have invested before other investors receive their dues. This right to Liquidation Preference is usually reserved for professional investors who invest large amounts, but we wanted to make sure that any investors who believe in us, independent of how much they can invest, benefit from a privileged way to see their investment rewarded.

 

7. What are the risks?

The worst that can happen is that you lose the money you have invested in case we fail. You will not be liable in any way for how we conduct ourselves as a business or as its administrators.

 

8. What benefits or discounts will I enjoy?

As an investor in Family Nation, you will enjoy discounts for your purchases on the Family Nation website as detailed in the slide below. You will not enjoy a tax benefit. Tax benefits linked to Start up Investment in the Italian tax system do not apply to this investment because Family Nation is a registered Digital SME that has been operating for over 10 years with a solid track record and as such is not in the ‘start up’ phase any longer.

 

9. Who can invest?

Anyone can invest through Mamacrowd, providing you are at least 18 years old. 
You can invest once you have registered on the Mamacrowd portal.

 

10. What additional costs are there to making an investment?

There are no additional costs to making an investment, apart from any fee that your bank may charge for making the bank transfer.

 

11. What happens if the crowdfunding campaign does not reach its target?

We have set both a minimum and a maximum target based on our business plan needs. When the campaign reaches its minimum target it will be considered successful and you will be one of our new shareholders! In the unlikely event that the campaign does not reach its minimum target, your investment will be refunded.

 

12. What is Mamacrowd?

Mamacrowd is the leading equity crowdfunding platform in Italy. It is supervised by the Italian financial authorities (CONSOB), and it allows you to invest in the most innovative Italian businesses through a simple online process. It is Italy's leading portal by volume of capital raised for teams and businesses that are innovative and growing fast.