Little Green Radicals is the a kids' fashion brand for people with a quirky sense of humour and a strong interest in eco-friendly alternatives. The story of the brand begins in 2005 on a wet day in London when Nick, the founder, comes up with 6 funny environmental slogans to decorate kids t-shirts. Not long after that Little Green Radicals is among the first UK brands to get the fairtrade certification for the cotton used in their clothes. Still today the colourful leggings, t-shirts, dresses, and all the other garments and accessories in the fabolous Little Green Radicals collection are made only with fairtrade organic cotton. This means your child is guaranteed the maximum comfort while Indian cotton farmers and oll the other people involved in production are guaranteed fair salaries and working conditions. A brand that makes beautiful things the right way.