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The idea behind Boob was born on a cold, windy day in 1999. I watched my sister nurse her newborn son in a park in Stockholm, waist bare to the icy northern wind. Then and there, I decided that it should be every woman’s right to nurse in comfort and in style. The answer was Boob nursing wear – a Swedish patented innovation that will make you look great.

Today, we’ve got you covered from maternity through nursing. Motherhood is an amazing journey and we are here to help you make it in comfort and looking your best ever - all the way from tiny bump to baby at your breast.

Mia Seipel, Founder of Boob

Read the interview to Boob's founder > HERE