MINIMI
MiniMi is a modern Ukrainian beauty brand for children and teenagers, created to introduce little ones to the world of skincare and beauty rituals in a safe, simple, and age-appropriate way. The brand’s philosophy is to let children feel grown-up, play “like Mom,” while always staying true to themselves.
The brand offers products for the care of the face, body, and hair, developed with attention to the delicate nature of children’s skin and hair. MiniMi’s story began with the experience of founder Anna and her daughters, Emilia and Michelle, who loved organizing little SPA parties and imitating their mom’s beauty rituals.
From this need came the idea of creating cosmetics specifically for children: safe, high-quality products with natural active ingredients and gentle formulas, avoiding aggressive components or ingredients unsuitable for little ones’ skin.
MiniMi says “NO” to aggressive ingredients and “YES” to natural active ingredients, carefully designed packaging, and formulas created to accompany children and teenagers in their first beauty gestures. Founded in 2021, the brand quickly won over families and young beauty lovers thanks to its fresh, colorful, and responsible approach.
