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Founded in Canada in 2006, SoYoung creates eco-friendly bags for dynamic and modern families! From lunch boxes to cooler bags to backpacks, all their products are made from natural fabrics and aim to be a refined alternative to licensed cartoon characters and floral prints. Chatherine Choi, founder of this family-run business, wanted to add beauty to the everyday moments of parent’s lives by elevating the design of essential items: today her creations are famous in North America and worldwide and loved both by parents and their little ones!