Like all parents, all Sjoerd Trompetter and Jochem Hes wanted was the best for their child. But in a world saturated by baby skincare, it was almost impossible to tell the high quality, natural products from the wolves in sheep’s clothing. That’s where the idea for NAIF baby care was born. In 2012, the two new fathers founded their ideal baby and child natural skincare range, with the aim to create goods that promoted the natural perfection of babies whilst protecting them from nasty chemicals such as SLS/SLES, Parabens, PEGs and Mineral Oils. Their beautiful and fun range is made from only the best natural ingredients, allowing little ones to explore the world the way they are supposed to: with love and naturally.